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Regreso de Wiesmann: Mario Spitzner se convierte en Director General

General, Motor Jul 01, 2023

Los nuevos propietarios del constructor de automóviles deportivos Wiesmann dan señales de vida desde Dülmen y han encontrado un nuevo director general en Mario Spitzner. Spitzner trabajó en varios puestos directivos para el sintonizador de la casa Mercedes, AMG, desde 1990 hasta 2014 y, por lo tanto, tiene mucha experiencia en la gestión de una marca de coches deportivos. Tras su paso por AMG, Spitzner fue Director de Marketing del grupo italiano Dainese.

 

Todavía no hay nuevos anuncios sobre la planificación concreta del futuro de Wiesmann Automotive GmbH, pero el fichaje del nuevo director gerente puede entenderse sin duda como un signo de exclamación: Roheen y Sahir Berry siguen sus anuncios con hechos y quieren revivir la marca. En los próximos años se invertirá una suma de ocho cifras en el desarrollo de nuevos productos, aunque todavía no se sabe si se volverán a utilizar motores BMW.

 

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Mario Spitzner (nuevo Director General de Wiesmann Automotive GmbH): «Estoy muy ilusionado con este nuevo reto. La oportunidad de reconstruir una empresa y una marca únicas como Wiesmann no se presenta todos los días.»

 

Roheen Berry (propietario): «Con Mario, hemos conseguido a un auténtico `Car Guy’ como Director General, que cuenta con una extraordinaria experiencia en el campo de los deportivos exclusivos. Con él al timón, haremos que Wiesmann vuelva a ser lo que era hasta hace poco: una marca de deportivos exclusivos e individuales «Made in Germany». Además del desarrollo y la producción de nuevos modelos, también queremos abrir nuevos mercados, por ejemplo con vehículos con volante a la derecha.»

 

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